Responsive web design is at its best when it’s device agnostic; where you’re not aiming to design for particular resolutions or sizes, such as for iPhone or iPad sizes only. Instead you should be aiming to design with the content and design in mind and how this content flows and adapts to the various environments it might be seen or used in.
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”– Jeffrey Veen
Due to responsive websites becoming much more mainstream, even the general public (so everybody outside of the web and creative industries) have almost come to expect it when they’re browsing the web. So, all in all, responsive web design is definitely a big thing.
While the time and money it takes to make responsive sites is far more than your average site, this investment quickly pays for itself in the number of new customers and visitors that you open yourself up to. Unlike years past, a brand’s website is closely tied to their credibility and identity. What does your site say about your brand? Does it make an impact on every device?